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Absolut - The World of Absolut Cocktails #BorntoMix
Beginning in the summer of 2022, Absolut launched the global campaign "The World of Absolut Cocktails" where each cocktail is personified at an exclusive bash celebrating a diversity of identities. Sarofsky supported Ogilvy with supers and graphics to realize this ambitious 360-degree campaign. Starting with the TV spot below, the campaign spanned online social and TV video placements as well as static ads and cinemagraphs across all aspect ratios.
Credits
Client
Agency
Executive Creative Director
Executive Producer
Producers
Creative Lead
Designers/Animators/Roto
Absolut
Ogilvy / Chicago
Erin Sarofsky
Steven Anderson
Will Townsend
Stefan Draht
Lirio Ramirez, Mollie Davis, Travis Hawthorne
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