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Terminix

I worked with Sarofsky to animate bumpers and endtags for Terminix's new campaign showcasing their ability to deal with a wide variety of pests.

I was the the lead animator on the pest animation and helped out with resizes and cutdowns.

It ended up being a fun character animation exercise. Plus, seeing your work in Times Square? Always fun. 

Be advised - there are creepy crawlies depicted below (including spiders).

The pests needed to be loops so we could duplicate and animate them travelling - enough to get on your nerves and call Terminix!

The pests were animated using a combination of cel work in Animate and AE.

With a tight budget, we needed a solution that avoided 3D, so these line tests helped

to get the ideas across early before they were filled and vectorized for compositing.

Terminix_Cockroach_Bumper_16x9_CelWork_GIF.gif

As a cherry on top, our bumpers appeared in Times Square - on the billboard at the corner of W 44th St and Broadway.

Credits

Client

Studio

Executive Creative Director

Executive Producer

Producers

Design Lead
Designers/Animators

Terminix

Sarofsky

Erin Sarofsky

Steven Anderson

Dylan Ptak, Erik Crary, Will Townsend

Cat McCarthy

Luke Shelley, Matthew Nowak, Mollie Davis, Davis Cameron Chu, Nick Gardner, Daniel Geiszler, Joe Fleming

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