Wayfair - Internal
A selection of the work I did as an associate motion designer at Wayfair in their Creative Marketing Department. I was privileged to work with a wide variety of designers and projects that allowed me to collaborate and improvise.
Homepage
I worked with designers on the homepage banners to call attention to our most important messaging, promote imagery and product, and surprise and delight with graphics - all in 5 seconds. I worked on all types of promotions and created the motion treatment for Wayfair's Cyber Monday sales between 2017-2018.
Cinemagraphs
Cinemagraphs are short, looping videos that are mostly static but have one or two elements of motion. These videos showcase fun, unique, and multifunctional product on our social channels. I was usually given one or two static images so with a little imagination and 2D VFX work I made the products come alive.
Lightweight email banners were used to convey urgency in 3 second, looping gifs.
Video (TV)
I worked on our 2018 Black Friday spot for Wayfair UK. I animated the 2D & 3D graphics in After Effects. The cinematography, design, editing, compositing was handled by our US video team and UK design team.
Video (Online)
To celebrate Wayfair's Instagram reaching 1M followers, I worked with the organic social team to make this video. Thanks Wayfair fans!